“Whether you are designing a website or a medical device — or something somewhere in between — your audience is comprised of the people who will benefit from that design. And the totality of your audience’s experience is profoundly impacted by what you know — or don’t know about them.How do they think? How do they decide? What motivates them to click or purchase or whatever it is you want them to do?” — — Susan Weinschen

I have been learning Design psychology for a while now and to take a break from learning I decided to practice and I designed a landing page.

After designing this landing page with the plan to share the psychological principles that guided the design decisions I made, I felt ecstatic. Not only was the design very intentional, but the UI was sleek (you know, like the likes of those badass designs we see on Awwwards, lol). At this point, I had ideas for the micro interactions to add already. However, the problem was: how do I communicate this in writing? How

• Takes a 1-hour break to watch KDrama.
  

After watching KDrama, I decided to check out some articles for inspiration. So, I went back to Stephanie Orkuma’s Twitter thread on how she broke down a landing page design using UX strategy. I realized it is a similar thing for this. Integrating strategy in design cannot be overemphasized (every designer should do so), but then sprinkling some design psychology in it would definitely hit harder.